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We were excited when a reporter from the Style section of the New York Times newspaper called and said she wanted to do a story on us. She was writing an article on the new phenomenon that is sweeping the nation, where consumers are choosing to RENT and BORROW luxury items instead of buying them.

The reporter actually borrowed several jewelry items from us and wore them to several swanky New York media events & parties in order to test their "bling appeal", to see how easily they could pass for authentic diamonds, and to see if wearing them made her feel different or evoke different reactions from the people she knew.

Of course, her experience went great and you can read all about it in the September 10th 2006 Sunday edition of the New York Times paper, in the Style section. Basically people are seeing the many great benefits of renting instead of owning: It saves a lot of money, offers an endless rotation of fashion and jewels so that you have new items to wear as often as you need to or want to, and it reduces the problem with clutter in your closet and getting stuck with items that you become sick of, or that go out of style. We are your SOLUTION! Log onto www.BorrowedBling.com to see all of the possibilities!

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