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Here's a little secret that most people never find out about: Simply call your favorite major airline and ask to speak with their "group and meeting travel department." Tell them you're getting married and have many guests flying in from out of town and would like to arrange a discount code to provide to all your guests.

Every airline won't do this, but I know for a fact that American Airlines will not only offer your guests a 5-10% discount, but will also award you a "Wedding Upgrade" if you book ten or more guests - a nice added bonus for your honeymoon!

Source: Stephi Stewart Weddings, Inc.

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